lucidCircus

This site was a lot of fun.  It was a full flash site for Shadybrook Farms.  They make turkey products.  At the time their ad agency was running a series of TV commercials that spoofed Discovery Channel.  In which a jeep full of ranger would go on safari bagging and tagging people who ate beef and getting them to try and love turkey instead.

SHADYBROOK FARMS

Working with Creative Directors at Chiat\Day (now Tequila Interactive) we interpreted their existing television campaign into an interactive website and paperboy style arcade game.  Site included recipes, ecards and health information on why eating turkey is way better than eating beef.

Test your skills!  Try to hit the civilians with turkey products.  Mouse down on the jeep for power.  Move the mouse to move the jeep.

I tried to find the old TV commercial on YouTube but no luck.

The characters in the site are all caricatures of lucidCircus employees.

The first in a series of oldies but goodies.  These are the projects that helped put us on the map.

ABSOLUT/SHOTS

ABSOLUT SHOTS

Absolut is one of the most recognized brands on the planet thanks to the efforts of Chiat\Day Advertising.  Several times a year they invite select design firms to contribute to Absolut.com.  The animation sequence won both our firms considerable attention at the time.  The stylized motion graphics sequence was done by James Wilson Jr. and the interface was done by Giacomo Ciminello.   The purpose of the mini site was to show amateur film makers how they could make and submit their own Absolut Vodka commercial.