lucidCircus

1. Topic Trends
2. Search Volume Patterns
3. Keyword Forecast
4. Search Query Chains
5. Keyword Activity Alerts
6. Keyword Research

PPC Advertising:

1. Market Profitability Assessment
2. Market Health Assessment
3. Keyword Research
4. Keyword sorting (ad groups)
5. Matches (broad, phrase, exact, negative)
6. Syndication Strategy
7. Ad Copy
8. Bid Strategy
9. Keyword Management
10. Conversion Tracking
11. Web Analytics

Usability Testing:

1. User Testing / Analysis
2. User Center Design
3. Mouse Tracking (heatmaps, clickmaps)
4. Attraction / Attention Tracking (heatmaps)
5. A/B and Multi-variate Testing

Web Analysis:

1. Implementation
2. Goals / E-Commerce Tracking
3. Key Performance Indicator
4. Website Optimizer
5. A/B and Multi-variate Testing
6. Landing Page Optimization
7. Tie-in with PPC Campaigns

1. On Page
   1. Keyword Analysis
   2. Website Structure
   3. Web Page Optimization
2. Off Page
   1. Search Engine Registration
   2. Identifying Link Partners
   3. Link Popularity Analysis
   4. Search Engine Results Position Check

Competition:

1. Number of Visitors
2. RSS / Feed Popularity
3. Site Ranking
4. Social Bookmark
5. Website Archive
6. Speed Anaylizer
7. Readability
8. Attention Meter
9. Marketing Effectiveness
10. PPC Campaigns
11. Website Growth
12. Social Media Brand Visibility